Services
Moving from market introduction to game changer is a big leap for emerging companies. I know this first hand, because that’s where I’ve lived and worked professionally for most of my career.
Over the years, I’ve honed my skills and come to appreciate where I do my best work. These services represent the areas where I can help you the most in your efforts to make a name for yourself and enjoy the financial rewards.
When you’re ready to talk, I’m ready to help!
My Expertise Stack
Brand & Culture Development
They’re one and the same, and you can’t differentiate yourself without them.
Product Launches
This can take many forms and involves a concerted effort, from product development to frontline staff.
Events (In-person, Virtual, & Hybrid)
Creating memorable experiences that align with your brand is the key and the challenge, especially with social distancing becoming the new normal.
Sales Support Systems
Empowering sales teams with a searchable library of targeted content keeps brand and messaging consistent, and most importantly, enhances results.
Lead Generation
Understanding your target market inside and out is the key to success here, along with a variety of messaging channels (SEO, contenting marketing, social media, events) and the ability to score buyers’ intent.
Strategy Development & Implementation
This is about creating the big picture and providing the leadership to bring it to fruition.
Tracking & Reporting Systems
Tracking results is as important as the campaign to hone messaging and improve results of future campaigns.
Public Relations
I can help you craft a message that will stand out to increase your exposure to the right audiences. Punch and placement is what it’s all about.
Marketing Tech Stack Review
I help companies evaluate and improve the efficiency of their marketing software systems for email, social media CRM, gamification, etc. I can help you avoid the pitfalls, especially at the beginning, and ensure your systems talk to each other.
Account-Based Marketing
Simply put, this is personalized marketing to like-minded individuals (persona/avatars) and groups (account) who are likely to purchase your product or service. I can help you identify prospects as well as create an effective customer life-cycle experience.
Choose How You Want to Engage
Best Value!
Flat, monthly fee
Unlimited access
Weekly status meetings included
Most Flexible!
Ideal for short-term projects with limited scope
Free estimates before work begins
Many clients first engage with me on an hourly basis. Once a relationship has been established, moving to a retainer is a great way to receive the same high level of service at a lower cost.
Want to grow your market position?
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